Moving to a new custodian is not an easy decision.
When their core asset management provider was acquired, the independent RIA Sound Financial Group faced a significant disruption: a mandatory price increase and the need to repaper the majority of their client accounts. To maintain their high standard of client service and operational efficiency, the firm made the difficult decision to switch providers.
Sound Financial sought a custodian that could offer something different than the legacy options. They needed a partner that not only met their basic pricing and operational needs, but also complemented their hands-on planning and client service philosophy.
The team ultimately landed on a vertically-integrated, all-in-one custodian, a decision that has helped the firm cut overhead costs, streamline onboarding, and invest more time in giving quality, human advice.
In this case study, we discover how Sound Financial's decision to switch custodians was, in the end, a way to maintain "elegant simplicity" in their lives as independent advisors—giving their team, their clients, and their families more flexibility to pursue their goals.
Read the full story below.