Cash

With rate cuts still on the horizon, some advisors wonder if it's time to look for returns beyond high-yield savings and money market accounts.

Last year, almost $1 trillion flooded into money market funds. Here are the 20 that have grown the biggest.

Cash may feel safe on a visceral level, but it is not a risk-free asset in terms of preserving real value on a long-term portfolio.

Products with much higher yields than sweep, checking or savings accounts are available, but research suggests some advisors are missing the opportunity.

Cash is making a resurgence in financial planning, offering both advisors and clients the opportunity to grow.

Two experienced chief investment officers break down the reasons clients are keeping their cash out of the conversation, and why advisors should work to crack the code.

There are ways to keep cash balances fully insured and fully liquid — and brokered deposit programs may not be one of them.

A Tik Tok trend is helping some consumers to save more and spend less.

Cash sweeps are lucrative to brokerages and custodians, but not to clients. Here's what financial advisors should know about how they can get greater yield for clients' liquid assets.

Only Charles Schwab out of a dozen major wealth management firms answered a series of questions about their clients' increasingly important liquid assets.